Interactive Music Video

Earlier this year we talked about the evolution of the Music Video into an interactive fan forum. Where will the future take us? In reflecting on the unique take on music videos, I came across even more surprises and formats than the unique Arcade Fire put yourself (er, your house) in the shot interpretation.

First, there's this: Bon Jovi is asking fans to create their own slideshows using Animoto with the promise to cycle through them on their live tour. Not only can you be a part of their music in your living room, now you can be a part of their music in front of thousands of people. Here's Bon Jovi explaining the contest:



There's also this: a fan tribute to Johnny Cash, a frame-by-frame music video that combines thousands of portraits from fans showing how the Man in Black inspired them. You can view the video in a number of ways, in an ever-changing and evolving body of work that has reached a large audience. Check out the documentary here:



So what do you think? I'll ask again... where is this taking us? How will this evolve, and what new outlets for artist and fan collaboration will arise? Will the interactive music video replace the high-cost over produced karaoke style of music video that we know and (love) today?